6 Shortcuts for Maximizing Sales
of the Farmers’ Almanac

1. Use it. Flaunt it. Tell your clients all about it. Farmers’ Almanac is nationally known and recognized. Each new edition gains tons of national and local publicity. This is your famous product.
2. Useful. Farmers’ Almanac contains 15 months of weather predictions, fishing and planting calendars, recipes, helpful hints, and other tips and articles that are useful and valuable to everyday life.
3. Farmers’ Almanac reader surveys prove that recipients keep their Almanac for a year or more, refer to it more at least 10 times in a year, and 90% do business with the firm that gave the Almanac to them. Pass on those statistics.
4. Sustainable lifestyles – growing your own food, saving money, time and energy are all the latest trends. Farmers’ Almanac has promoted sustainable lifestyles for nearly 200 years. Now think about how many businesses want to associate with the same values.
5. Value: The retail cousin of the Farmers’ Almanac sells for $5.99. Your clients can give a gift for free that has a $6 value, and NO other ads but your client’s.
6. Cost Effective and LOTS of Copy Space. Remind your customers that the Farmers’ Almanac offers front and back cover copy for the catalog price. When you break down the repeat exposures based on how long people keep the Almanac, it’s extremely cost-effective.

Successful Sales Stories

Here are a few Farmers' Almanac case histories to help get those creative wheels turning:

• An alumni association uses the Farmers' Almanac to invite alumni to their annual reunion and promote the reunion throughout the year. The Almanac is also mailed to the Alumni with the college seal on the front and the dates and events are on the back.
• A healthcare facility uses the Farmers' Almanac to promote their extensive services. The Farmers' Almanacs are placed in doctors' offices, hospital waiting rooms, and given as booth gifts at trade shows they exhibit at.
• The Farmers' Almanac is used as a replacement for Christmas cards given by many businesses. This card will last 12 months instead of a few weeks. There are many options that are used in this case as the Almanac can be customized in several ways.
• Insurance companies use it as a "Risk Management" tool. They give an Almanac as a way to show and talk about limiting risk. The Farmers' Almanac allows people to limit risk for weddings, vacations, and other important events that could be impacted by the weather.
• Sporting good stores, country clubs, cruise lines, and many other entertainment-type organizations use it as a way to promote their services. A large cruise line runs a promotion where they send an Almanac to every client with the line "Plan a trip with us, but be sure to check the weather."
• Law firms use the Almanac's timeless and trusted reputation. The marketing line is "Just like the Farmers' Almanac, we are Timeless and Trusted." This has also been successfully used with financial institutions.
• An auto dealership uses Farmers' Almanacs as a way to create repeat customers. They hand out the Almanac to visitors and people return year after year to get their copy.
• A major power equipment company promotes a specific saw during the month of October. During that month, they use the Farmers' Almanac as an incentive for people to come in and demo the product. They run ads on the radio and in newspapers promoting "Try our saw and get a free copy of the Farmers' Almanac."
• Last but not least, is the farm industry. Feed lots, wind farms, farmers' organizations, and cattlemen, just to name a few, use the Almanac. It is a natural fit to the industry as they can play off the content and the Farmers' Almanac brand.

SunGraphix wants to help you sell more Farmers' Almanacs. Here's our team's contact information: