The Farmers’ Almanac may be old in terms of years published, but it is very new in terms of growing interest, once again proves that the demand for its content and appeal is ageless. Since August 27, 2007, and September 11th, more than 463 television stations, 3000 radio stations, and thousands of web sites and newspapers - reaching an audience of over 32 million - have broadcast or published news of the release of the 2008 Farmers’ Almanac, and forecast.

As more and more Americans are concerned about global warming and the environment, weather is more on people’s minds than ever. And there’s no other publication that is as trusted or referenced for long-term weather forecasts as the Farmers’ Almanac.

America’s Talking about the Farmers’ Almanac

Every release of the new edition generates a buzz in the media world, but this year’s buzz was louder than ever. The Farmers’ Almanac, which is calling for a “winter of two faces” continues to astonish many with its ability to predict weather so far in advance and at a pretty good accuracy.

The Farmers’ Almanac uses a formula to predict the weather that was developed back in 1818, when the first Almanac was published. This formula is both mathematical and astronomical and takes things like sunspot activity, tidal action of the moon, positions of the planets and others into factor.

In today’s society, we can control so many things, but the weather is one very important aspect of our lives that none of us can control or predict with 100% accuracy. This mysterious aspect of the weather continues to keep us wondering and talking.

The demand for the Farmers’ Almanac’s weather and down-home approach to simple living has created the opportunity for new ways to reach a growing audience. Farmers’ Almanac TV, a magazine-style show inspired by the Farmers’ Almanac, debuted on national public television in April 2006, reaching just 25% of available households. Now in its second season, the show is available to 90% of U.S. public television households (for analog and digital), including those in 17 of the top 20 markets.

In August, Farmers’ Almanac and Farmers’ Almanac TV combined resources and launched a completely redesigned, interactive Web site that brings the Almanac’s remarkably accurate weather forecasts, and its old world wisdom about simpler, more sustainable living into the 21st century.

For nearly 200 years, we have taught North Americans how to garden, improve their homes, understand the weather and live a resourceful, self-sufficient life that’s close the earth. Now we are excited to continue the tradition in a new age, new mediums and new technology.