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The Real Story Behind Rudolph

The Real Story Behind Rudolph

“Rudolph The Red-Nosed Reindeer” was “born” in the spring of 1939, at a time when the world was on the verge of a colossal war. He was the creation of Robert L. May, an advertising copywriter for the Montgomery Ward stores, and the brother-in-law of composer Johnny Marks. Supposedly during a quiet lunch hour, May dreamed up Rudolph for a Christmas pamphlet as a promotional gimmick for Wards.

This pamphlet was used by Wards for several years. In 1947, the chairman of Wards made an outright gift of the copyright of the verse to its creator, May. May found a book publisher for it, and 100,000 copies were sold that very same year.

In 1949, May’s brother-in-law, Johnny Marks, put the story of Rudolph to music and had the song published. However, finding the right singer for the quaint little song was not easy. Marks thought he had Perry Como lined up, but Como wanted a line in the song changed. Marks refused to even change a comma; he was certain that he had a hit, so he looked elsewhere.

Gene Autry, the famed cowboy and country-and-western singer, was approached, but he thought the song too childish for his image.

Marks had a demonstration record made up by another country singer and sent that to Autry, who liked what he heard. With an added push from Mrs. Autry, Gene grudgingly agreed to record Rudolph. It was one of the best decisions he ever made: the sales of  “Rudolph the Red-Nosed Reindeer” surpassed any other song Autry recorded.

8 comments

1 Jeanine Taylor { 12.12.11 at 10:46 am }

He and Clarice (Clarisse ) are SO CUTE!!! I watch Rudolph the Red-Nosed Reindeer at least twice every Christmas season!

2 Phil Moody { 12.12.11 at 9:06 am }

I remember that we had a Montgomery Wards catalog in the house, along with the Spiegel and Sears, and a catalog store on Maine Street. I also remember when Dad brought the pamphlet about Roudolph home with him. We wore it out reading it!

3 Sandi Duncan { 12.15.10 at 4:01 pm }

@ truth – well I like your reason behind cause we all know how hard it is to be different, but all of our research points to the story being as stated. However, we did learn that May, did want Rudolph to be somewhat of an underdog and different as he felt like that growing up. Rudolph is a great story for all ages. Thanks,

4 Truth { 12.15.10 at 3:26 pm }

Actually this is not the truth. An English man wrote this song because his son was different and had disabilities. He wrote this remembering his son. This showed that people were different and it was ok.

5 kathleen { 12.10.10 at 7:13 am }

my 6 year old son requests this song every Christmas on our local country station on the radio. I have the record of this song.

6 Elaine Geen { 12.08.10 at 9:41 pm }

Whenever you hear the song you can’t help but smile and sing a long.

7 Liz1388 { 12.08.10 at 9:09 pm }

Proof was needed that women “have always been involved in major world events”?! LOL
I assume you meant this is *documentation* that women have been instrumental behind the scenes in getting at least trivial stuff accomplished?

The irony you probably aren’t aware of is how instrumental Mr. Autry was in helping to suppress women’s participation in amateur and professional sports after he became influential – particularly in rodeos. Set women back decades. Too bad Mrs. Autry didn’t push him to be more enlightened.

8 Pam McGuffey { 12.08.10 at 4:54 pm }

Another case that proves that women have always been involved in major world events! Thank you, Mrs Autry!

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