RSS
Farmers’ Almanac™ and “Farmers’ Almanac TV” partner with Ogden Publications
TOPEKA, Kan. (Jan. 5, 2009) — Companies looking to reach the growing $5.5 billion rural-lifestyle market can now do so with one call. Almanac Publishing Company, owners of Farmers’ Almanac, and Buy The Farm, LLC, producers of “Farmers’ Almanac TV,” have consolidated their advertising sales efforts with Ogden Publications’ leading rural-lifestyle magazines Grit, Mother Earth News, Capper’s and Farm Collector.
Combining more than two centuries of publishing experience, the partnership gives advertisers easy access to the most trusted brands in the rural-lifestyle space. Advertisers can reach more than 90 million television households, 3.5 million magazine readers and 1.1 million unique monthly Web site visitors with an integrated campaign. These multimedia opportunities include tiered packages — priced up to one-third off the rate card — and custom solutions featuring television spots, display ads in monthly and bimonthly magazines and the annual edition of the Farmers’ Almanac, and targeted ads online and in electronic newsletters. A limited number of spots are available for the 13-episode third season of “Farmers’ Almanac TV,” slated to air nationally on PBS beginning in early April.
“The rural-lifestyle market continues to gain traction in this economy, and Ogden Publications strives to provide the highest quality and most efficient opportunities for our advertisers to engage these highly motivated buyers. I can think of no better complement to our magazines than the Farmers’ Almanac properties,” says Bryan Welch, publisher and editorial director for Ogden Publications.
“Combining advertising sales efforts with Ogden Publications’ portfolio of like-minded magazines and Web sites allows our advertisers proven ways to get even more bang for their buck with a host of targeted print and online solutions,” says Peter Geiger, Philom., editor of Farmers’ Almanac.
Bill Chisholm, chairman and CEO, Buy The Farm, LLC, says, “The authenticity and do-it-yourself mentality of all these properties really speaks to the farmer in all of us, making this an exciting option for advertisers needing to cut through the clutter of the rural-lifestyle market.”
Companies interested in learning more about Ogden Publications and Farmers’ Almanac advertising solutions can call Ogden Publications toll-free at 800-678-5779 or e-mail adinfo@ogdenpubs.com.
About Ogden Publications Inc.
Ogden Publications Inc. (www.OgdenPubs.com), based in Topeka, Kan., is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Its brands include industry authorities Mother Earth News, Natural Home, Utne Reader, The Herb Companion, Capper’s, Grit, Farm Collector, Gas Engine Magazine, Motorcycle Classics and Good Things to Eat. In addition to its media portfolio, Ogden Publications offers a complete line of individual accident, health and life insurance and annuity products through its Capper’s Insurance Service division. Capper’s Insurance Service serves individuals in Kansas, Nebraska, Missouri and Iowa.
About the Farmers' Almanac:The Farmers' Almanac, which features an orange and green cover, has been published every year since 1818. Available at grocery and bookstores nationwide, it contains useful and interesting articles, as well as long-range weather predictions, gardening advice, recipes and more. Editors Peter Geiger and Sandi Duncan are available for lively and informative interviews, either by phone or in person. Both love to talk about the weather, share useful Almanac trivia and advice, and offer tips on how to "get back to the simple life." Visit on the Web at www.FarmersAlmanac.com.
Receive Press Releases by E-Mail
of the media?
Sign up to receive
notification on the latest
press releases from Farmers' Almanac.
This Week's Features
Kick Up Your Condiments!
Current Moon Phase
If you notice a hole in the upper left-hand corner of your Farmers' Almanac, don't return it to the store! That hole isn't a defect; it's a part of history. Starting with the first edition of the Farmers' Almanac in 1818, readers used to nail holes into the corners to hang it up in their homes, barns, and outhouses (to provide both reading material and toilet paper). In 1910, the Almanac's publishers began pre-drilling holes in the corners to make it even easier for readers to keep all of that invaluable information (and paper) handy.