There is one little item that hit the news this week but it may create a huge problem for me and others later this year. Mars is one of the candy making giants (Snickers, Milky War, Twix, M&Ms …) announced for reasons of “health and nutrition,” they are reducing the size of their candy bars to 250 calories or less. This means the elimination of all king and giant sized bars. The first impression is “that is nice,” but then I am reminded of the nearly 20-year-old Halloween tradition at my house where I pass out the largest candy bars known to mankind.
Part of my promoting the Farmers’ Almanac includes spending 2 1/2 hours on air with Jon James of WMME (Moose Radio) in Augusta. Throughout the morning I announce a “secret password” and anyone who comes to my house that night and knows it gets three or more giant candy bars. And they can select from 18 varieties. So, Halloween at my house has become legend around town and much of Maine because of the enormity of the bars.
So, now Mars will cut back on the bars for “health reasons”? One can already purchase puny bars, so what is the point? This takes effect later this year or in 2013, so my visitors may still get one more year of divine chocolate. Of course, there are other candy makers, so this is not across the board.
So, do you feel my pain? What do you think of the shrinking bars? Do you think that the shrinkage will also result in a corresponding shrinkage in price? If I were running for office my platform would include freedom of choice when buying candy … how about you? Are you with me?