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Long Live the King(-Size Candy Bars)!

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Long Live the King(-Size Candy Bars)!

There is one little item that hit the news this week but it may create a huge problem for me and others later this year. Mars is one of the candy making giants (Snickers, Milky War, Twix, M&Ms …) announced for reasons of “health and nutrition,” they are reducing the size of their candy bars to 250 calories or less. This means the elimination of all king and giant sized bars. The first impression is “that is nice,” but then I am reminded of the nearly 20-year-old Halloween tradition at my house where I pass out the largest candy bars known to mankind.

Part of my promoting the Farmers’ Almanac includes spending 2 1/2 hours on air with Jon James of WMME (Moose Radio) in Augusta. Throughout the morning I announce a “secret password” and anyone who comes to my house that night and knows it gets three or more giant candy bars. And they can select from 18 varieties. So, Halloween at my house has become legend around town and much of Maine because of the enormity of the bars.

So, now Mars will cut back on the bars for “health reasons”? One can already purchase puny bars, so what is the point? This takes effect later this year or in 2013, so my visitors may still get one more year of divine chocolate. Of course, there are other candy makers, so this is not across the board.

So, do you feel my pain? What do you think of the shrinking bars? Do you think that the shrinkage will also result in a corresponding shrinkage in price? If I were running for office my platform would include freedom of choice when buying candy … how about you? Are you with me?

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1 DiaD { 02.26.12 at 7:58 pm }

I think it is rather pointless to reduce the size of the candy bar for “health reasons”. It’s like tobacco companies reducing the size of cigarettes for health reasons. If it is unhealthy for you in a large size, it is unhealthy for you in a smaller size, too. I agree with the posts by the two other members: If one is not enough, I’ll get two or more!

2 KM { 02.25.12 at 11:23 am }

I totally agree with Kathy’s daughter! Now I wonder if it’s for health reasons or monetary reasons…I’m sure they (Mars) realize people will buy two or more and I doubt the price will diminish.

3 Kathy Martin { 02.24.12 at 5:30 pm }

my daughter,(who is a large girl )says ” a fat girl will just buy two candy bars now!”

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