Lewiston, Maine — It has been reported that manufacturing facilities in Farmers’ Almanac’s headquarters, Lewiston, Maine, will be ceasing operation, resulting in the laying off of about 75 people.
While there is a version of the Farmers’ Almanac that is manufactured in that location, this announcement does not mean that the 196-year old publication is ending its run.
Geiger, the Farmers’ Almanac’s parent company, is the largest family owned and managed promotional products company in the industry. The majority of Geiger’s business comes from the marketing and distribution of promotional products, such as pens, hats, shirts, and water bottles imprinted with company logos. The majority of these products are manufactured in other locations. The company in Maine employs about 400 people, many of whom support a sales force of independent contractors who sell promotional products throughout the country.
The Farmers’ Almanac, which started out as a promotional product that businesses use to thank customers for their business and support, as well as advertise products and services, is now also a retail publication that is sold at newsstands and bookstores everywhere. The promotional version of the Almanac has been printed the Lewiston, Maine, factory since 1955. The retail version is printed in Wisconsin and distributed throughout the United States and Canada.
In addition to the printed versions of the Farmers’ Almanac, there are also electronic versions readers can download on iPads, Kindles and other e-reader devices, as well as an extremely popular web site that features weekly articles and the Almanac’s famous long-range weather.
“The Farmers’ Almanac is much more than just a physical product,” states Peter Geiger, Philom., editor of the Farmers’ Almanac, “it’s a way of life, a belief that you can live life more simply, naturally and in harmony with the world around you.”
The Almanac has a worldwide audience and continues to appeal to a growing number of people who not only enjoy the physical product, but also access and read it online, on smartphones and share its content through social media sites.
“The Farmers’ Almanac will continue to be printed, sold and read. There will be no change in what readers and buyers will get as the end product,” states Geiger, “the only change may be where the Almanac is printed.”