On the 1st of the Month: Don’t Forget To Say “Rabbit Rabbit”!

Need good luck? We explain where this quirky tradition and superstition came from.

“Rabbit rabbit!”

Saying these two words before any others on the first day of the month is a quirky little tradition that many follow for good luck. But where did it come from and what does it mean?

Why A Rabbit?

According to superstition, saying “rabbit rabbit” before anything else on the first day of the month will bring you good luck for 30 days. But why? And why rabbits and not another animal?

There seems to be some confusion about the actual origination of the phrase, but the first written record of saying “rabbit, rabbit” on the first day of the month can be traced back to a 1909 British periodical called Notes And Queries, where the author indicates that his daughters always say “Rabbits!” on the first day of a new month for luck.

The Rabbit Rabbit Rules

The word must be said aloud, and be the first word/words spoken for the day. While he provides no specific explanation, it is most likely connected to the fact that rabbits are associated with luck, which they have been for over 2,000 years.

Rabbit - Holland Lop
Rabbits are often associated with good luck.

This is why many people—including Franklin D. Roosevelt during his presidential campaign—would carry around a rabbit’s foot as a good luck charm.

During World War II, British fighter pilots were known to say “white rabbits” for luck every day—not just the first day of the month.  Other variations of this superstition include saying “rabbit” three times in a row rather than just two.

But no matter how many times you say it, the rabbit-uttering tradition seems to be most popular in North America and Great Britain.

Have you ever heard of this tradition and do you practice it? Let us know in the comments below!

Speaking of rabbits…. here’s how to keep them out of your garden!

This article was published by the staff at Farmers' Almanac. Do you have a question or an idea for an article? Contact us!

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I have never heard of this tradition but will remember it for the future as any good luck would be well appreciated

Paula A Fitzpatrick

Yes, I have said it first of the month for decades.

Kim Shaffer

My dad told me about this, only he always said….. RABBITS RABBITS RABBITS ??‍♂️?
I’ve been saying on the first of each month now since 1962!♥️????


We say bunny bunny.


I learned a very long time ago to say RABBIT RABBIT the first day of each month. We still do so yoday. It’s fun and challenging. Been doing for decades


I was taught a young age to say “Rabbit, Rabbit, Rabbit” first thing in the morning on the first day of each month… I’ve done it for decades. If me still being alive is considered lucky, then by all means, it’s worth saying, otherwise, I haven’t seen much luck by saying this. Regardless, I still say it, it’s become a monthly routine that’s difficult to… Kick.


My roommate in college told me to say “Rabbit Rabbit” before I had breakfast on the 1st of every month, for good luck for the whole month. I have been doing it for the past 40 years. Thank you for the explanation.

Robin Tregenza

I post Rabbit Rabbit on my Facebook page on the first of the month. I have been doing it as long as Facebook has been around. My FB friends now expect to see it! I have been saying it the first of the month for since I was a kid (50 years).


Wally Phillips, morning radio personality on Chicago’s WGN, said ‘rabbit, rabbit’ every 1st of the month for over 20 years in the 60’s & 70’s.


Cute story on the rabbit rabbit thing, but I will probably never log in and read your page again as the multiple gun holster ads creeped me out totally. With all the recent mass shootings the last think I want to see is 4 images of someone locked and loaded. WOW.


Hmm I wonder about the cookies on your computers the adds I got were for losing weight via walking

Jennifer D

Yeah? Mine were for sun dresses and the farmers Almanac. ~Another Jennifer


Depends on what you have been talking about near your phone, or you have been searching on your phone or purchases you have made. It’s not the page. I currently have toothpaste and, and Lowe’s and.


I have been doing this for decades but never knew why. When I was a child, I went to a sleepover at my neighbors house. It just happened to be the end of the month. My best friend, at the time, told me I needed to say “Rabbit, Rabbit” as the first words when I woke up in the morning. She told me it was good luck but had no explanation. I have been doing it ever since. I am now in my 60’s. Can’t say that I have had good luck ever since then, but in my mind, it seems to help. Ironically, I have only had one pet, and it was a rabbit. She was amazing and was the love of my life. She lived to be 13 years old. I guess that was my GOOD LUCK!!


My mother always said “white rabbits” three times on the first of every month for good luck. I am 80 years old and still do it!! But thanks to you, I now know why she did it. We lived in England and my father was in the British Royal Air Force during WWII, so she probably got the habit from him. We all emigrated to Canada in 1957, had a great life here, maybe white rabbits works!!!

Chris in Tallahassee

As a physicist I am not superstitious, but then there’s this story (maybe true?):

Erwin Schrodinger visits Neils Bohr in Copenhagen in the mid 1930s, sees a horseshoe nailed to the wall with a rabbit’s foot hanging from it.
S: Herr Bohr, what is that horseshoe and rabbit’s foot doing on your wall?
B: It’s there for good luck.
S: As a physicist, surely you don’t believe in such superstition?
B: Oh no, I am not superstitious in the least.
S: So why are they there?
B: Because it brings good luck if you are superstitious or not!


And if you forget and Rabbit Rabbit are not the first words you say you can always say Tibbar Tibbar for the last words of the day. That’s Rabbit backwards. I’m 67 and learned this in the fourth grade. I now text it with my family. It’s a way of connecting.


We always say “rabbit rabbit day”! If I forgotten and I’ve already spoken I still say “rabbit rabbit day”! I have been a very lucky person all my life.

Chris Hawkins

My family are practitioners. We are of the 3x subspecies. We learned of it from my Aunt Noelle, who lived in Barbados. We are scattered, so we text each other the first morning of the month.

Down in Tallahassee, only one coworker had ever heard of the tradition. I was the first person he met who knew of it. He grew up on Port St. Joe in the FL panhandle.


I’ve been saying Rabbit Rabbit since I was a little girl, born in 1955, so it’s been a very old tradition. I think my mother taught it to me, though,I’m the only child out of 5 who seems to recall it. I have now instilled the tradition in my husband’s repertoire of voodoo and he has added that we should say “Bears” on the last day of the month!
I cannot say that it has made any difference in my having good or bad luck but I still enjoy it.


Yes I have been saying rabbit rabbit for over 30 years! ???


I first learned of this tradition in high school, with the addition of Bunny, Bunny. Just this morning I said Rabbit, rabbit, bunny, bunny upon waking! Glad to have some idea where it comes from.


You gave us this information on the 3rd! I guess it’s too late for THIS month!! HahahaHAhaHAhaHa!!

Katy Thompson

We’re English, when I was little my parents would come in my room on the 1st of the month and would have me say rabbits rabbits rabbits, yes we say it 3 times and it has to be the first thing you say. I still do this every month and I’m now 56

Mama Debbie

AND..has your life been very lucky?

Robin Burr

Yes I have heard of it and actually participate. It is the first thing I say out loud on the first of every month but it is also the first thing I post on social media. A lot of people ask about it on social media so I have explained the tradition to many now. My grandmother was extremely superstitious and she passed that on to my mother who has passed it on to me!

Lee Beasley

I am 68 years old, and this is the 1st time I’ve read an actual account of this little tradition I’ve been doing since jr high school. A friend told me what she did and I just ran with it. Sometimes I forget and speak before I say rabbit rabbit, but I do it anyway because luck is luck if you make it so! Thanks for the article letting me know it’s not my secret anymore and that many people do this. Good luck!


My husband grew up with this custom and told me about it before we were married. It has been passed down through our children and hopefully will be to their children.
A fun little tradition:’Did you say it?’


No, never.


My British mother told me to say “White Rabbit” three times at the beginning of each month and I still do. Never had much luck though and I’m now 75.

Virginia Soules

I’ve been saying rabbit since I was a young girl my brother and I always do.50:years

Tracy Pelton

This is very informative format, some things I didn’t know about, yes I would say Likeable?

Tracy Pelton


Lars E King

The “Lucky” rabbit’s foot FDR carried wasn’t lucky for the rabbit.


Bwahhhh HahahaHAhaHAhaHa!!

Candee Silveria

So why wasn’t this posted BEFORE day one of the month? We
have already spoken many words this morning before I read about this! Rabbit, rabbit. Thanks!

Farmers' Almanac

Hi Candee! We did post this yesterday. Stay up to date with our latest articles by joining our weekly Newsletter and following us on social media. Newsletter sign-up is here: https://www.farmersalmanac.com/newsletter


Just got the email today!!


Exactly! **I** just got the email about it today, the 3rd! LOL


Always said white rabbits, white rabbits, white rabbits? on the first of the month, also my brother, many years ago, got me saying the white rabbits, then to say black cats, black cats, black cats. I have said these for 70 years +.

Farmers' Almanac

Hi Irene! Thanks for sharing. We love hearing different interpretations of this fun tradition!


84 years old and never heard of it before reading this article.

Farmers' Almanac

Hi Bobby! Thanks for commenting. We’re happy to know we shared a new bit of folklore with you.

Randy Watts

I’ve never heard of this ! No wonder I’ve had crap for luck for 67 years!!! I’m starting my day off with sending my friends in England and Canada emails with “Rabbit Rabbit Rabbit” in the message immediately….we all need some luck today…

Farmers' Almanac

Hi Randy! Good idea! Spread the love and the luck. Have a wonderful weekend.


My girlfriend and I live on the opposite coasts of the United States. We have made it a game for over a decade. Who is the first one to send a text on the 1st of the month saying rabbit rabbit! And it has to be the first of the month in both time zones to count !

Farmers' Almanac

Hi Becca! That’s very funny! Who won today?

Ardell McCarra

I’m near 70 an have never heard about this. So now I will share it and say it. We all need to have some sort of “luck!”


Besides bad luck. LOL.

Last edited 2 months ago by Farmers' Almanac
Lisa Grele Barrie

My mother and would connect on the first of the month to say Rabbit. Since she’s been gone, my husband and two sons and I share a 4-way text and each have our fav rabbit emoji. ??

Farmers' Almanac

That’s very sweet to hear, Lisa. It’s beautiful how fun family traditions take on even more meaning at a certain point in life.

Charlotte Steyn

We do it every month. My husband is almost always first. He wakes up earlier and has time to think of the date.

Farmers' Almanac

Haha. You’ll beat him one of these days, Charlotte! Set a reminder for next month and surprise him! 🙂


yup I sure have . and some months have been better than others . AND sometimes I 4get , and well .. not so much luck LOL .

Kathie Siberry

Since a young girl, I have said, “Rabbits, rabbits, rabbits” at the beginning of the month. And every month, since I was a young girl, I would receive a present by the end of the month. Not all months just January, Feb, April, June, Oct and December.


back in mah days in yee old west ye used ta climb da anthills and eat as many of dem’ ants before dawn. then after eat rabbits!

Old Guy

We were told by our old English parents to say “White Rabbits”.


yo man aint that fasinating!!


On Mayday we girls used to climb the hill (about 1500 feet) before dawn and wash our faces in the dew. For beauty, I think.


what in tarnation?!


Growing up in Scotland, we only said rabbit, rabbit, rabbit on 1st March. I still do it. Has to be the first thing you say on that day.


I Learned this at school long time ago but along with saying rabbit rabbit ya had to go downstairs backwards… didn’t ever think about what ya do if no stairs…


yall need dead fish on roads

Kathy Linville

I had never heard of this before meeting my future Mother-in -Love 31 years ago. She taught me to say “Rabbit’s Foot”. Been doing it ever since. I have told so many people this tradition and now they do it, too! I get mad if I forget and say something else, usually to my dog or cat!


Oh my gosh I’ve been doing this wrong for the last 50 years! Years ago a friend told me you were suppose to say “Bunny Bunny Bunny” out loud, on the first day of the month for good luck. I taught my kids the wrong way too. Well it’s too late to change now but but I’ve been pretty lucky anyway …


hey want free cabbage or not!?


want free cabbage (only a few weeks old 😉


Want some cabbage?

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