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Did You Say “Rabbit Rabbit” This Morning?

Did You Say “Rabbit Rabbit” This Morning?

“Rabbit rabbit!”

No, it’s not about scaring them out of your garden, but saying these two words before any others on the first day of the month is a quirky little tradition that many follow for good luck. But where did it come from and what does it mean?

Why A Rabbit?

According to superstition, saying “rabbit rabbit” before anything else on the first day of the month will bring you good luck for 30 days. But why? And why rabbits and not another animal?

There seems to be some confusion about the actual origination of the phrase, but the first written record of saying “rabbit, rabbit” on the first day of the month can be traced back to a 1909 British periodical called Notes And Queries, where the author indicates that his daughters always say “Rabbits!” on the first day of a new month for luck.

The word must be said aloud, and be the first word spoken for the day. While he provides no specific explanation, it is most likely connected to the fact that rabbits are associated with luck, which they have been for over 2,000 years.

This is why many people—including Franklin D. Roosevelt during his presidential campaign—would carry around a rabbit’s foot as a good luck charm.

During World War II, British fighter pilots were known to say “white rabbits” for luck every day—not just the first day of the month.  Other variations of this superstition include saying “rabbit” three times in a row rather than just two.

But no matter how many times you say it, the rabbit-uttering tradition seems to be most popular in North America and Great Britain.

Have you ever heard of this tradition and do you practice it? Let us know in the comments below!

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  • margret fry says:

    i grew up in Canada and when we would sit around a bonfire and the smoke would come our way we would say “ i don’t like rabbits “ and the smoke would go the other way !

  • margret fry says:

    i grew up
    in canada and when we we have bonfires and the smoke would come in our direction we would say i don’t like rabbits and it would change direction !

  • Kathy says:

    Since college days, when my roommate Candi Coe introduced “Rabbit rabbit” as the first words spoken on the first day of each month, it’s been a tradition! My dad would call on New Year’s Eve to start the year off with this expression of luck!

  • Kerry McDowell says:

    Yes! From CT. We said it once as a kid.

  • Forrest Helmick says:

    This rings a bell. Haven’t thought about this for many many years. I grew up with several friends having a rabbit’s foot in their pocket for good luck.
    I’ve never thought about the origins. Perhaps the rabbit, rabbit meaning to rabbits are to ensure that there will be many more rabbits to come. As long as they are male and female.

  • Heidi Boardman says:

    Yes, and I want to share your article with my best in 6th grade who first told me to do so!

  • Susan says:

    I have been doing it as long as I can remember. This is something my Mom taught me. I never miss it to this day and I am 61

    • Scott says:

      Same with me; I’m the same age, but it was my 1/2 British father who indoctrinated me and my siblings. Still do it to this day!

  • Maddy Avena says:

    I haven’t missed an R3 in years!

  • Diana says:

    You bet I do.

  • Joy says:

    I am 80 years old this August and I have never heard of this tradition prior to today! It is a clever saying and fun. Rabbit, rabbit and I hope it brings us all luck!

  • Lucinda says:

    I never heard of this tradition but did see a rabbit on my morning walk and said, “Hey, rabbit” on this first day of July. Feeling lucky.

  • Spike says:

    I am an artist based in the UK and I am also known as being Barnes White Rabbit where I have been popping up every month for the past four years as a big white rabbit, to greet the month in.

    It is one of those traditions, that lack fact, but it appeals to people’s imaginations. I became known for it in the UK in 2016 when the British press outed me as the artist behind the mask, then it went worldwide.

    I still pop up during the pandemic on my rooftop, but now we are allowed to go out, I will return to my favourite wall. If it brings hope and a smile, then it makes the day worth while.

    Spike Mclarrity

  • Sarah says:

    My sister and I learned about this through 90s Nickelodeon commercials, so we’ve been doing it for about 25 years. For the past 3 years or so, we’ve made sure that “Rabbit Rabbit” is the first thing one of us texts the other on the first day of every month, and we’ll go on sending double animal names to each other for the entire 24 hours. It’s almost a game now, where one loses by repeating an animal or forgetting about the chain and sending a normal text by accident.

  • Maggie says:

    I do!

  • Kristle says:

    My grandmother taught me this when I was a little girl. I try to remember to say Rabbit Rabbit every 1st of the month.

  • Vicki says:

    🙂 I finally did it. I had been trying to do it since you posted this story earlier in the year. I would remind my grandkids to do it and we have had fun trying. One grandson did last month….I sent the kids a text trying to help them…. I had talked to a cat first :(. I’ve been writing it on my calendar….last night I set my alarm 🙂 I woke up at midnight…said it and went back to sleep lol.

  • Fay Simpson says:

    My daughter and I say it every month. But we say Bunny Bunny. I taught her this and had no idea where it came from. But we are true to it!!

  • Fay Simpson says:

    Yes. My daughter and I are passionate about saying it in the first day of every month. But we say Bunny. Bunny.

  • Catherine K says:

    I am 76 years old and I was told to say this as a 9 year old on the 1st of every month. If I do so, I will have good luck and fortune for that month. That was a long time ago and I’ve more or less said it every month of my life for 69 years. I’ve won some money of note on the lottery and I am quite lucky. Time for another win this month. Good Luck to all x

  • Katie says:

    Someone told me this as a kid and I tried my best to do it for years and years but knew nothing about it. So funny! I didn’t realize it was a cultural thing

  • Stace says:

    My mother was English and her father was an Officer in the RAF during WWII. We always say it

  • Nancy S-A says:

    I grew up saying “Happy Rabbit’s Day” on the first of every month. It was a race to see who would say it first.

  • Carol A Phipps says:

    I’m from English & Irish descent and have never heard of this tradition. But I will start practicing it, for sure, as we all could use some good luck at this time!

  • Diane says:

    I was taught to say it, too! I always associated it with the “rabbit” that can be seen on the full moon – and I imagined that was how most people marked their months way back when…(I don’t know if that is true, or not)

  • Maria E Horowitz says:

    Yes I have heard of saying out loud, before anything else, Rabbit Rabbit on the 1st of the month. My mother taught me this little”Good Luck” saying. She learned it from a friend she worked with who came from Birmingham, England. Mom’s says Sheila always used to say this and she & her family made it thru the Blitz. So it must work.

    • John Keating says:

      I always thought it was , “White Rabbit!, White Rabbit! on the 1st day of the month…correct me if I am wrong. John Keating, Licensed Rabbit Educator for the Colorado House Rabbit Society, since 2009. visit us at coloradohrs.org.

    • Irene says:

      From being a small child, we always said “white rabbits, white rabbits, white rabbits” 3 times – then my brother told me to add “black cats, black cats, black cats” 3 times. So I have done this all my life. (Originally from N.E. England (Geordieland).

    • Donna says:

      I only learned this tradition in my 30’s. But I heard it said… Rabbit Rabbit Rabbit, Bird Bird Bird… Has anyone else ever hear that?
      I don’t know the significance behind it . I’d like to know I’d anyone has also heard the birds mentioned?

  • Robbie Ladd says:

    I was told some time ago, To make the smoke from a campfire move away from you, say “I like rabbits” three time in a row. I never heard “rabbit, rabbit” will bring good luck for a month. Interesting!

  • Sherri Whiting says:

    My husband says rabbit rabbit hares and rabbits at the beginning of each month and has done it for 34 years.

  • Karen McMurtrie says:

    I have a few friends who ALWAYS say it and I didnt know why until now! Thank you

  • Cyclone10 says:

    Yes, I said, “Rabbits,rabbits, rabbits,” first thing this morning. I learned it from my British family!

  • Nancy says:

    My Mother-in-law got us started saying this 30 years ago and we continue til this day, never really knowing the origin. Thanks!

  • Shannon says:

    My grandfather told me this when I was very young. I am now 42 and still say it to this very day. I pass it along to everyone I know!

  • Joy says:

    I had never heard that before. Does that work at the the beginning of every month or just April

    • Maria says:

      It works every month. So if you happen to forget the date, you always have next month. A “Lucky” thing. 🐰

  • jefflyn Woodley says:

    I have been saying this for almost a year now.

  • Louise Bermudez says:

    I grew up always saying white rabbits on the first of the month. My kids now do this too! Good luck! 🐰 🐇

  • judy ruggles says:

    Robin Roberts said it this morning!

  • Sue says:

    Absolutely..my Grandmother taught us that and the whole family does it……or tries to remember. I forgot today..🐰🐰

  • Dorothy says:

    I absolutely do. My college friends have a game as to who can be the first one to say it to one another. We have been “playing” our game since 1983; 37 years.

    • Geena Jeffries Mattox says:

      I’m with Dorothy! We have been playing for many years!!! I started college in 1980 so it may be even longer!!

  • Bluemoon says:

    I am not sure who taught me to say Rabbit, Rabbit whenever I saw a rabbit. I had no idea it was a thing with other folks until now. Lol

  • Pat says:

    I learned about this tradition in college (1971-76)and shared it with my siblings. We text each other on the 1st day of each month and have for many years. Rabbit, rabbit!

  • Jayne says:

    I was told you say Rabbit, Rabbit as the very last words on the night before the first and when you wake up on the first the first words you speak are Hare, Hare to bring good luck for the month.

  • Tom Budzyna says:

    My wife is from Yorkshire and runs an antiques & collectibles business I restore and fix things she finds and each month I remind our Facebook friends to say “white rabbit” Overtime I’ve learned lots about the tradition. Below is a link to one of my posts that shows a map of where an old symbol of “the three rabbits” has been found across Europe and Asia.

    Yorkshire Rose Collectibles – White Rabbit, White Rabbit

  • Paula says:

    Trixie Beldon books!

  • Iver C says:

    My nanny in Jamaica taught me to say white rabbit white rabbit on the first day of the month before you eaten or said anything that morning.

  • Laura Minor says:

    I learned that it was only on the first day of March that you must say Rabbit, Rabbit and the people you say it to first, must give you a gift. I learned this from a Scottish family living in Kenya in the 1960’s

  • Terry Ontiveros says:

    We started saying Rabbit the first day of the month when we were little. I don’t remember how it got started with me and my sisters, I believe the second one of us brought it home from grade school. So, every first day of the month, the first one up tried to beat each other by calling out “rabbit” first. I had forgotten about it but remembered it a few years ago and now I say it first thing on the first of the month. We’ve been doing this since 1968, more or less.

  • Courtney says:

    An English teacher in high school I had told us to say ‘Bunny, bunny’ the night before the 1st as the last thing you said, and ‘rabbit rabbit’ in the morning on the 1st as the first thing you said. 15+ years later I strangely find myself saying rabbit rabbit in my head on the first of the month. Glad I’m not the only one !

  • Drucilla says:

    My BFF, Nancy, and I text “Rabbit, rabbit, rabbit” on the first day of the month with the understanding that whoever texts first gets the good luck for the month.

  • Debra Brandt says:

    I first heard about this when Charlie Gibson was on “Good Morning America” many years ago. He said he says “rabbit, rabbit, rabbit” aloud, as the first words of the first day of the month, for luck. I’ve never forgotten that.

  • Darlene Z. says:

    I don’t remember when or where I heard about this, but I have been saying (or trying to remember to say!) rabbit rabbit rabbit as the first words out of my mouth the first of every month for years now. Does it work? Well, my bills are paid, we are all basically healthy, enough to eat, shelter, etc… 🙂

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