Farmers Almanac
The Farmers Almanac
Order your copy today!

Did You Say “Rabbit Rabbit” This Morning?

Did You Say “Rabbit Rabbit” This Morning?

“Rabbit rabbit!”

No, it’s not about scaring them out of your garden, but saying these two words before any others on the first day of the month is a quirky little tradition that many follow for good luck. But where did it come from and what does it mean?

Why A Rabbit?

According to superstition, saying “rabbit rabbit” before anything else on the first day of the month will bring you good luck for 30 days. But why? And why rabbits and not another animal?

There seems to be some confusion about the actual origination of the phrase, but the first written record of saying “rabbit, rabbit” on the first day of the month can be traced back to a 1909 British periodical called Notes And Queries, where the author indicates that his daughters always say “Rabbits!” on the first day of a new month for luck.

The word must be said aloud, and be the first word spoken for the day. While he provides no specific explanation, it is most likely connected to the fact that rabbits are associated with luck, which they have been for over 2,000 years.

This is why many people—including Franklin D. Roosevelt during his presidential campaign—would carry around a rabbit’s foot as a good luck charm.

During World War II, British fighter pilots were known to say “white rabbits” for luck every day—not just the first day of the month.  Other variations of this superstition include saying “rabbit” three times in a row rather than just two.

But no matter how many times you say it, the rabbit-uttering tradition seems to be most popular in North America and Great Britain.

Have you ever heard of this tradition and do you practice it? Let us know in the comments below!

Shop for Related Products on Amazon

Disclosure: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Previous / Next Posts

  • Casey says:

    I’ve been saying 🐇🐰🐇 first month for over 30 + years

  • R. Brown says:

    Yes I say rabbit rabbit, when I remember. I first heard of this when I was a freshman in college (Berkeley, 1966). I haven’t asked around after it much, but whenever I do ask all I get are funny looks.

  • Suzan Rice says:

    Never heard of it before, but my dad always carried a rabbit foot key chain, he got a new one every year at the County Fair. Gross now to me … but when I was a kid in the 60’s 70’s I thought it Groovy…

  • Turner Ashby says:

    Yes I say Rabbit Rabbit first of each month, first thing spoken.

  • Turner Ashby says:

    Yes I say rabbit rabbit first day first thing each month.

  • Pam says:

    My husband and I have been doing this for years.

  • jo anne says:

    Wally Philips said it on his radio show in the 50’s. I still say it to friends and relatives every 1st of the month.

  • Susan says:

    My father told me about this, one of his grandmother’s was from Ireland, so I assume he learned this from her. Never knew the history thanks for the information.

  • Cynthia says:

    This was introduced to me in grade School by a teacher.. it was adapted to be the first person who could say “white rabbits” to her on the first of the month.. so not the first word of the day – but merely the first word spoken to her on school property.

  • Beth says:

    I learned about the rabbit-rabbit tradition years ago listening to Alabama storyteller Katheryn Tucker Windham. She describes her tradition in an interview with Huntsville AL NPR radio station WLHR.

  • sandra says:

    Yes, I did today, but this is spooky, I didn’t know about this superstitiona, but when driving thought I saw a rabbit running along the berm of the road…I said ‘rabbit, rabbit’ and then it was gone…bizarre or what?

  • Gruntle says:

    I learned about it from a Trixie Belde. book in the 60’s, can’t remember which one, think it was the Mystery of the Emeralds

  • Val Toppin says:

    Grew up saying “white rabbit, white rabbit, white rabbit” first thing on the first morning of every month. I was born and grew up in Barbados, which was a British colony until independence on Nov 30, 1966 – and which is still a member of the British Comminwealth. I still say it for good luck.

  • Elizabeth says:

    Yes have done this ever since I read the book Watership Down! All my friends do as well…

  • Eleanor Billig says:

    Yes, the first time I heard of it, I worked in a ER ,clerical, and one of our ER Dr’s said it saying his wife did every month. I thought it cute 🐰

  • Judy says:

    First time in my 67 years that I heard of it!! I’m from the Pennsylvania Dutch area 😁

  • Denise says:

    We always say “Happy White Rabbit Day.”🐰🐇

  • Bastien Atterbury says:

    Hi -my family is originally from Ontario, Canada and our saying is ” rabbit rabbit bunny bunny what goes up the chimney must come down”

  • Denise says:

    Yes, I say it every month.
    I post it on FB and my friends don’t understand!

  • Mary Ellen says:

    My dear friend Katherine Stillman told me about the Rabbit, Rabbit tradition. I just said it a little while ago, right after midnight. She died last week, but I could picture her smile and hear her voice as I blurted out “RAbbit, rabbit” at the right time for a change.

  • If you notice a hole in the upper left-hand corner of your Farmers' Almanac, don't return it to the store! That hole isn't a defect; it's a part of history. Starting with the first edition of the Farmers' Almanac in 1818, readers used to nail holes into the corners to hang it up in their homes, barns, and outhouses (to provide both reading material and toilet paper). In 1919, the Almanac's publishers began pre-drilling holes in the corners to make it even easier for readers to keep all of that invaluable information (and paper) handy.

    Reading Farmers' Almanac on Tablet with Doggie

    Don't Miss A Thing!

    Subscribe to Our Newsletter and Get a FREE Download!